Since March 2007, the citizens of Barcelona, Spain, have been riding and sharing 3,000 cute white- and red-coloured bicycles throughout the city. There are now more than 100,000 subscribers riding the bikes, from high-heeled women to men in business-suits, cutting across all generations. The service has been used more than 3,000,000 since its launch. The name of this bike sharing system: Bicing.
The Blog, "Tree Hugger" tried to find out more about this new phenomenon that makes Barcelona a world-class bike city and conducted a series of interviews. The first is an interview with Mayra Nieto from the Mobility Division of B:SM, the Barcelona Municipal Service.
Full Article: http://www.treehugger.com/files/2008/01/the_th_intervie_28.php