Tuesday, June 4, 2013

Pedestrians get the royal treatment in Brasilia

In a campaign entitled, “His Majesty, the Pedestrian,” volunteers wearing a crown, or dressed as royalty escorted pedestrians crossing busy intersections in Brasilia. The concept of the initiative was simple: “Respect for pedestrians must be at the caliber of royalty — after all, we are all pedestrians.” Read more.

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