Sunday, October 4, 2009

Italy's New Bike Buying Incentive Scheme is Super Success

Under its EcoIncentive scheme the Italian government has allocated another 7.6 million euro to spur consumer purchases of bicycles, and just two hours after the start, already 2,000 bicycles were sold with a total government subsidy of 230,000 euro!

[In Canada we subsidize car purchases; in Italy, bicycles. - MH]

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