Wednesday, July 23, 2014

Cycling Advocacy – Is it Possible to Over-Incentivize and Over-Amenitize?

Do not blindly throw incentives and amenities at potential bike commuters. Every single incentive you provide should be financially sustainable and work to *increase* the number of bike commuters by directly attacking their most significant hesitations. If a cheaper method of supporting your potential bike commuters exists, try it out. Read more.

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