Thursday, December 3, 2015
Bicycling Tourists Are Older, Wealthier, and In Demand
Tourism officials and cycling advocates sometimes refer to tourists on bicycles as “wallets on wheels.” That’s because they stay longer in a state and spend more per day than other tourists. Oregon, for example, has found that bicycle tourism contributes $400 million a year to its economy—roughly $1.1 million a day. It was the first state to create a Bike Friendly Business Program that helps businesses market to bicycle tourists. Read more.