Bicycling Tourists Are Older, Wealthier, and In Demand

Tourism officials and cycling advocates sometimes refer to tourists on bicycles as “wallets on wheels.” That’s because they stay longer in a state and spend more per day than other tourists. Oregon, for example, has found that bicycle tourism contributes $400 million a year to its economy—roughly $1.1 million a day. It was the first state to create a Bike Friendly Business Program that helps businesses market to bicycle tourists. Read more.