Japanese ad uses samurai and ninjas to stop smartphone use while walking

Japan's mobile phone culture has always been a few steps ahead of the west, with the early emergence of emoji being the most famous example. Now Japan's leading cell phone carrier, NTT Docomo, has used the tropes of the country's popular martial arts films to promote a tech culture correction we could likely see in the U.S. sometime soon: getting users to stop walking while using their smartphones. Read more.