Bicycle Trade Association of Canada (BTAC)’s Executive Director, Janet O’Connell announced that, “Trek Bicycle Corporation has extended its 1 World 2 Wheels program into Canada. Shared by BTAC and the Canadian division of the International Mountain Biking Association (IMBA) the funding will be used for bike related advocacy efforts in Canada. It is earmarked to play major role in BTAC’s advocacy, outreach and public education work, which is an exact match with Trek’s expectations.
Link: http://www.huffstrategy.com/MediaManager/release/Bicycle-Trade-Association-of-Canada/6-3-08/Arrival-of-the-i1-World-2-Wheels-i-bicycle-advocacy-program-in-Ca/1005.html
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