The driving paradox: more than three-quarters (78 per cent) of Canadians know their driving has a negative environmental impact, but they are not likely to give up their vehicles even when they could easily use other forms of transportation (75 per cent). In fact, Canadians are more willing to give up their cell phones, TVs, Internet access, coffee, junk food, credit cards and for some, even sex, before they set aside their car keys.
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