Maybe the flashing skeleton will get their attention. That's what the New York City Department of Transportation is hoping, anyway. The city announced yesterday that it will start using electronic message boards saying "Speed Limit 30" and "Slow Down" with a skeleton figure in an attempt to get drivers to stop speeding.
The city has also unveiled a billboard with a half-skull, half-child's face image to bring home the message that when someone is hit at 40 mph, there is a 70 percent chance they'll be killed; at 30 mph, there's an 80 percent chance they'll live.
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