Why smarter land use can help cities attract and retain young adults

Here’s what their research (defining the generation as those born from 1979 to 1996) says about the group’s housing preferences:

• 31 percent prefer to live in a core city (this number is double that of previous generations at the same age).
• Two-thirds seek walkable places and town centers, even if their preference is to live in a suburb.
• On third is willing to pay a premium to be able to walk to shops and amenities.
• Half are willing to give up living space in order to live in a walkable neighborhood.
• They value diverse neighborhoods, proximity to jobs, and fun, with more emphasis on connectedness and life/work balance than their predecessors.

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