Kagawa company's folding bicycles grow in popularity overseas

Masahito Hirose became so obsessed with bicycles that he quit his urban planning consulting job to set up his own bicycle design company. He initially had no plans to export his products and didn’t bother with sales promotion activities overseas. But now, his Tyrell brand folding bicycles have grown in popularity around Asia, and exports account for about half of the sales of his company, Ive emotion Co. Read more.