Tuesday, June 10, 2014

The Bikes in Brazil

All eyes are on Brazil. The country is preparing to enter its own branding vortex with the upcoming 2014 FIFA World Cup and the 2016 Summer Olympic and Paralympic Games. The nation’s economy has been booming; Brazil is poised to become the world's fifth-largest country economy by 2016. National self-confidence is on the rise for its almost 200 million people.

What does this mean for the re-establishment of bicycle-friendly cities in Brazil? Read more.

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