The Invention of America's 'Love Affair' With the Automobile

October 22, 1961: It was on this Sunday night when NBC aired a program called "Merrily We Roll Along"—promoted as "the story of America's love affair with the automobile." During the show, host Groucho Marx introduced the "love affair" metaphor to millions of viewers, casting cars as "the new girl in town." To make this love work, Marx explained, Americans were willing to overcome intrusive regulations, endure awful traffic jams, and if necessary, redesign entire cities. Read more.