Since the introduction of the bike rental system last year in the French capital the Vélib’s have made 26 million trips. In their fight against traffic congestion and air-pollution the Paris city council and outdoor advertiser JCDecaux created a successful rental system that is regarded as the showcase to get more people biking.
The down site of Vélib’s success is the huge cost as a result of vandalism and spare parts. In the first half year JCDecaux already spent € 20.6 million to keep the bikes on the road.
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Here is some context on this project which you may find of interest: The piece is entitled "Happy birthday Velib - Oh dear what's wrong with you". You can pick it up at
http://newmobilityagenda.blogspot.com/2008_07_01_archive.html
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