Friday, December 18, 2009

Rumble at the Tim's drive-thru

Canadian Business, December 7
Author: Laura Cameron

Facing a tide of municipal anti-drive-thru ordinances, TDL [parent company of Tim Hortons] commissioned a study last year from RWDI consultants, based in Guelph, Ont., comparing total emissions given off by customers' cars that use drive-thrus and those that use parking lots.

The controversial result — that cars using drive-thrus produce lower emissions than those using parking lots — is now part of the company's arsenal when it takes on councils planning drive-thru bans. Such bans are a challenge for every drive-thru-based business, but the stakes are especially high for Tim Hortons — last year, 50% of its $2 billion revenue came in via the drive-thru.

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