Becoming a Bike Nation

It’s this type of casual urban approach to bikes that’s said to be fuelling North America’s growing love affair with pedal power as a transportation option. For the moment, the car still rules the roads of the New World and the most visible bike money-makers remain big events firmly rooted in the realm of sport. Just the same, more and more North American cities (think New York, Chicago, Portland, Minneapolis) are growing government spending on bicycle infrastructure, which is in turn leading to higher ridership levels and new business opportunities. Read more.