The Case for Making Bike-Share Membership an Employee Benefit

Gross sees Citi Bike as the latest perk in the broader recruiting pitch New York City is making to tech industry workers — right up there with Cornell's new tech campus on Roosevelt Island. San Francisco is set to launch its own bike-share program soon, but workers could hardly ride in from the city to Silicon Valley. Beyond that, Gross sees bike-share culture as commuter catnip to the engineering mind. Read more.