Thursday, January 30, 2014

Cycling safety advert showing cyclist without helmet banned

Cycling Scotland told the Advertising Standards Authority (ASA) that wearing a cycling helmet was not a legal requirement in Scotland but a personal choice for the individual — a fact it considered was reflected in the advert with footage of various cyclists both with and without helmets.

But five viewers complained that the advert was irresponsible and harmful because it showed a cyclist without a helmet or any other safety attire riding down the middle of the road. Read more.

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