Monday, April 4, 2016

Funding advocacy is an investment in the bicycle industry's future

Spending on advocacy is an investment, not an expense. And advocacy can build up a market sustainably over the long-term. Cycle advocates tend to be highly-intelligent, energetic and laser-focussed individuals. It’s madness not to partner with them, to harness their energy, their drive and benefit from their gimlet-eyed obsession with detail. Read more.

No comments: