Friday, December 6, 2013

London begins labeling the physical world with calorie loss indicators


Each poster features a QR code and NFC tag, enabling those with smartphones to log, track and share their calorie burning with friends. According to StepJockey, the signs were developed using the principles of behavioral science, and tests proved that the nudge to take the stairs improved usage by up to 29 percent in some cases. Read more.

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