Cyclists campaign against ASA ruling over Cycling Scotland ad

The spat began on Wednesday when the ASA upheld complaints about a TV advert from Cycling Scotland shown as part of a cycle safety campaign. The ASA ruled the ad should be banned on public safety grounds as it portrayed a cyclist without a helmet and riding too far from the kerb. An aghast Cycling Scotland pointed out that cycle helmets are not compulsory, and that police and the highway code specifically advise cyclists that it is safest to position themselves some way into their lane. Read more.